Music World Entertainment Limited is in talks with the Qwiky’s Corporation for a strategic alliance between the two retail chains. The tie-up will enable Music World to pen its outlets in Qwiky’s coffee pubs. This will also pave way for Qwiky’s to establish its Coffee Islands’ inside the 14 Music World’s stores across the country.
Qwiky’s Corporation, which has established India’s first speciality coffee chain under the brand Qwiky’s has so far opened eight coffee pubs. It has also opened six ‘Coffee Island’s, which are basically store-in-store coffee parlours.
Both the companies are discussing on how to accommodate each other in the existing stores, where space could be a constraint. The tie-up is likely to be formalised within next two weeks.
Qwicky’s has already entered into similar tie-ups with the Indian pizza chain, Pizza Corner and Hidesign. In less than two years, Qwicky ha sold a million cups of coffee in India.