Top Story


Home >> Media – Print >> Article

MTNL plans to launch Internet pay phone kiosks

Font Size   16
MTNL plans to launch Internet pay phone kiosks

Mahanagar Telephone Nigam Limited (MTNL) plans to launch Internet pay phone machines, which will allow a consumer to use his credit card to make STD and ISD calls and to access the Internet. Currently, MTNL is running a pilot test with 50 such machines in Mumbai and Delhi.

According to MTNL, if the pilot test succeeds, it will get into branding and marketing these machines to independent public call booth operators in a big way. The machine has already been demonstrated to the STD-PCO Operators’ Association.

Currently, MTNL is advertising the machines as being ideal for airports, hotels, clubs and hospitals. The Internet pay phone machines are being imported from a Canadian telecom company through a joint venture between MTNL and the Indian Telephone Industries (ITI), Bangalore.

Fitted with a magnetic card reader, these machines accept Visa and Master affiliated credit cards. MTNL has also tied up with Standard Chartered bank, which does an online authentication of the customer’s credit card.

In Delhi MTNL has already installed the machines at places like the India International Centre, India Habitat Centre, Batra Hospital, Apollo Hospital, Central Cottage Emporium and Indira Gandhi International Airport. Plans are afoot to put another one at the Delhi Golf Club.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.