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MRUC meets to take decisions on upcoming IRS

MRUC meets to take decisions on upcoming IRS

Author | Abid Hasan | Thursday, Feb 11,2016 8:19 AM

MRUC meets to take decisions on upcoming IRS

The Indian Readership Survey (IRS) remains a mystery for the last two and a half years. After Media Research User Council board shifted its research agency from Hansa Research to Nielsen, it expected better results, but that still remains to be seen.

The last time Indian Readership Survey report was made public was in March 2015. The findings of 2014 survey came with some rectifications and since then publishers are waiting for the revised survey report. 

Now, publishers have something to cheer about.  MRUC recently held a meeting about IRS and is planning to come up with the new survey report for which the ground work has already begun.

According to highly placed sources, the objective of the meeting was to decide on pricing and analysing more databases and the new report is expected to be made public soon.

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