Naidunia, a Hindi Daily of Madhya Pradesh, will now be printed and published from Gwalior as well. So far, the paper had two editions – the Indore edition, which was launched in 1947, and the Bhopal edition, which was re-launched in 1999. “We want to extend our footprints in Madhya Pradesh and with the Gwalior edition, we will be covering about 80 per cent of the MP market. We are banking on the credibility and brand strength of Naidunia to be successful,” says Vineet Sethia, Director, Naidunia.
Naidunia is a comprehensive Hindi Daily that covers all national, international, political, business and local news. Every issue of Naidunia carries eight colour pages to enhance the visibility and attraction of the newspaper. At Gwalior, the plans are to print 12 pages in colour for the daily newspaper.
There’s an advantage for the daily. According to a survey, the group carried out, people in the state do not associate themselves with any of the newspapers and credibility looms very low. “We have had a print order of 32,000 copies from day-one itself. Now we are second in the competition but, I’m confident that within a span of six month to one year, we shall be number one,” Sethia shares while talking to exchange4media.
Naidunia also provides weekly supplements, designed for various segments of readers, like ‘Nayika’ for today’s women, ‘Dunia ki Dhadkan’, comprising topical events, and ‘Ravivariya’ – the Sunday supplement for readers of all age groups. In addition, there are special monthly magazines like ‘Film Sanskriti’ for the film enthusiast and ‘Bachchon ki Dunia’ for children.
The paper has tried to create a pre-event hype to generate excitement amongst local masses. Talking about the marketing initiatives, Sethia says, “We have been aggressive in our approach with initiatives like hoardings, TV slots on Sahara Samay (MP) and NDTV, on ground events, where floating buses tell more about Naidunia, advertising etc.”
However, the Gwalior launch is counted as a major achievement for Naidunia and it reinforces the daily’s growing popularity among masses. As Sethia claims, with a history of 58 years, the newspaper is known for its good journalistic practices, fresh news, simple language, to-the-point editorials, good layouts and reliability.