Swiss ice-cream and coffee company Movenpick is planning to open outlets in Ahemdabad, Bangalore, Calcutta, Chandigarh, Chennai, Goa, Hyderabad, Mumbai and Pune. The company plans to open 25 outlets by 2003. The company has joined hands with Devyani Foods limited, the Pizza Hut franchisee for Northern India, to open a number of ice-cream boutique and express take away counters across Delhi and adjoining areas in the next few months.
Mr Neeraj Jain, general manager (South Asia), Movenpick said, “Our prime focus in the coming years will be India, as we plan to open 25 outlets in India by 2003. The total investment on equipment for the next 2 years would be to the tune of Rs 3-4 crores.
Latest on cards is an outlet in Bangalore that is scheduled for opening on 4th October. The company is also planning to open an outlet in Mumbai in Bandra by the end of the next year.
Also opening on 16th October is another outlet in Delhi at PVR- Vikaspuri. The company is looking for real estate in Saket, Connaught Place, Noida and Gurgoan, and is yet to finalise any site. Movenpick recently entered the Indian retailing market by opening two ice cream and coffee outlets in Delhi.
The response in the Basant Lok and New Friends Colony outlets has been good with sale proceeds for former touching Rs 20,000 a day.
Movenpick entered South Asia in March 2000 with its first outlet in Bangladesh (Dhaka) followed by one in Pakistan (Karachi) six months later. This was succeeded by the Nepal (Kathmandu) outlet in March 2001 followed by another outlet in Karachi.