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Motivate Publishing launches Gulf Business 's Bahrain edition

Motivate Publishing launches Gulf Business 's Bahrain edition

Author | exchange4media News Service | Tuesday, Oct 15,2002 8:51 AM

Motivate Publishing launches Gulf Business 's Bahrain edition

The Bahrain edition of Gulf Business includes special extensive coverage of Bahrain Government and private sectors' initiatives in the areas of trade, oil and gas, hospitality, finance etc. This comes close on the heels of the launch of the Qatar Edition couple of months back. Its aiming at a circulation of 5000 for the Bahrain edition.

In India Gulf Business and other Motivate publications are represented by Media House, which is the media representation arm of Percept Advertising.

Gulf Business claims the highest penetration of any English-language magazine among influential decision makers with governments and the private sector in the GCC.

From a circulation of more than 19,000 copies, 12,000 are mailed GCC-wide to a combination of paying subscribers and named individuals sourced from leading data-bank lists. The core readership comprises general managers, marketing directors, marketing managers, finance managers, plus company presidents and chairmen, human resource and training managers, as well as Sheikhs and diplomats. Motivate Publishing was formed with the launch of What's On in 1979. Since then, the publishing group has gone from strength to strength, consistently maintaining its position as the publisher of most widely read monthly magazine in any language in the UAE. As What's On has flourished so has Motivate Publishing. From modest beginnings, the company now has 120 employees, a world-wide network of representative and contributing journalists, constantly expanding modern offices, state-of-the-art hardware and a corporate mission to continue setting the standards for publishing in the Gulf. Magazine publishing is still the backbone of the company. Emirates Woman - the top selling UAE monthly women's magazine in any language - is in its 19th year, while Gulf Business, launched in 1996 to wide acclaim, is the GCC's leading business publication. In addition to magazines, the contract and commercial divisions of the company have grown with titles and projects for major corporations and government departments. Motivate has an exciting and ever growing books portfolio that currently stands at more than 200 titles. They range from The Arabian Heritage Series exploring many different aspects of life in the Gulf to travel guides, and from the work of internationally acclaimed writers and photographers to a growing selection of children's titles.

The Gulf countries are becoming increasingly well known on the international business scene and accordingly, readers and clients expect international standards of journalism, production and advertising. Motivate places a strong emphasis on quality, experience and qualification, resulting in team members from many different parts of the world.

Since its launch in 1996, Gulf Business has risen to become the leading regional title in the business field. The magazine offers a unique perspective on issues affecting the six GCC countries looks at other topics in a wider, Middle Eastern context and focuses on international issues of specific interest to the region.

In three months, Gulf Business is planning to launch the Saudi Arabia edition also which might out of an office in Bahrain. Looks like its business time for Gulf Business!

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