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Mobile phone advertising in print drops 45 pc in H1 2008 – AdEx Analysis

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Mobile phone advertising in print drops 45 pc in H1 2008 – AdEx Analysis

Mobile phone advertising in print dipped by 45 per cent during the first half of 2008, compared to the corresponding period last year. Nokia Corporation led among mobile phone brands advertising in print during H1 2008, while Spice S-585 topped the chart of new brands of mobile phones advertised in print during this period.


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The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video