Veteran journalist MJ Akbar has launched ‘The Sunday Guardian’, a weekly English newspaper for the Delhi market, on January 31, 2010. The paper will also be available in London as ‘India on Sunday’. Priced Rs 3, ‘The Sunday Guardian’ is published by Akbar’s MJP Media Pvt Ltd. Akbar is the Editor of the paper, while Sonia Bakshi is the Marketing Head.
Commenting on the launch of ‘The Sunday Guardian’, Akbar said, “There was a weekend space in the market and we wanted to utilise it. So, we decided to launch the weekly English newspaper. The paper targeted at educated, conscious and aware young elites. In India, we have launched it for the Delhi market as of now. The paper will also be available in London under the name ‘India on Sunday’. The newspaper is completely advertisement driven.”
Meanwhile, the group has undertaken an outdoor campaign involving 25 hoardings across the Capital to promote the weekly newspaper.
Akbar is also the Chairman of the fortnightly news magazine ‘Covert’, which was launched in May 2008. He is also the founder and former Editor-in-Chief and Managing Director of The Asian Age, a daily multi-edition Indian newspaper with a global perspective. Akbar was also the Editor-in-Chief of Hyderabad-based The Deccan Chronicle.