Mirc Electronic plans to launch a new model “NV” in a 29-inch CTV bracket, next week, targeted at the middle-end of the segment. NV, is an addition to the existing portfolio of Onida’s KY Thunder in the 29-inch segment. NV will be priced between Rs 22,000-26,000.
NV will come with the new PruBass Patented technology for better bass reproduction and second with a capacity of pulsating the stereo sound of upto 400 watts. The components for the technology is being supplied by the USA based SRS Laboratory.
The company will manufacture and market 12,000 sets of NV, in the next five months at an investment of Rs 1 crore, which will include the print adspends to be released this month.
In the overall 5.1 million CTV market valued at Rs 7,000 crore, Mirc Electronics has a market share of 10 per cent. The company expects to garner 12 per cent marketshare by 202 end, which will be inclusive of 0.25 per cent contributed by the NV brand.