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Mint launches third edition in Bangalore

Mint launches third edition in Bangalore

Author | exchange4media News Service | Tuesday, Nov 13,2007 6:51 AM

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Mint launches third edition in Bangalore

After Mumbai and New Delhi, Mint, the business newspaper from HT Media Ltd, has made its foray into Bangalore, and will be available from Monday through Saturday. The Wall Street Journal is Mint’s exclusive partner in India.

“We have struck a chord among readers with stories that are well-researched, well-written and, more importantly, honest. We believe that Bangalore’s demanding and global-minded readers will find Mint as a distinct and compelling newspaper,” said Raju Narisetti, Managing Editor, Mint.

“We are delighted to launch Mint in Bangalore. It is a key centre for commerce in the country. So being here is a natural evolution for Mint and HT Media,” added Rajiv Verma, CEO, HT Media Ltd.

“Not only does Mint bring clarity to business readers, but it also has a differentiated design and a clean, clutter-free environment. It also offers advertisers innovative and high-impact opportunities,” said Rajan Bhalla, Publisher, Mint.

The content of Mint includes international news and analyses from the 1,900 global journalists of The Wall Street Journal and its parent, Dow Jones & Co. On Mondays, ‘Campaign’ is the newspaper’s marketing and advertising lift-out that focuses on strategy, marketing, management and advertising. It has several exclusive columns from Wharton, Oxford, Kellogg, as well as a weekly column by Jack and Suzy Welch. From Tuesday to Saturday, the ‘Markets Watch’ lift-out offers comprehensive and relevant market data on stocks and mutual funds.

On Saturday, ‘Lounge’, the magazine-style weekend edition of Mint, takes center-stage with a 24-page, all-colour offering culture, art, travel, books, parenting, food, etc. Lounge aims at reinvigorating readers with its emphasis on living richer and happier lives.

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