Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mint launches Ahmedabad edition today; more editions on the anvil

13-July-2010
Font Size   16
Share
Mint launches Ahmedabad edition today; more editions on the anvil

Mint, the business daily from HT Media Ltd, has forayed into Ahmedabad with a new edition today, July 13, 2010, exactly a year after the launch of its Chennai edition. With the launch of this edition, Mint will now be available not just in Ahmedabad, but in Baroda, Rajkot, Surat and Gandhinagar as well.

Priced at Rs 3 Mint Ahmedabad edition will start with a print run of 10,000 copies to create a strong foothold in the region.

Ahmedabad now becomes Mint’s sixth printing location after Delhi, Mumbai, Bangalore, Kolkata and Chennai. Mint is also available in Chandigarh and Pune.

Vivek Khanna, Publisher and Business Head, Mint, said, “Our pre-launch research has shown that Mint's proposition of 'clarity in business news' finds great favour with business news readers in Gujarat. We have used our research inputs to further tailor the Mint product for Ahmedabad. Mint in Ahmedabad will be printed as two books with Mint Money, the exclusive section on Markets, Investing and Personal Finance, built as a convenient pull-out. Mint Money, with its comprehensive coverage of markets news, in-depth analyses and exhaustive listings of stocks and mutual fund schemes, will serve as a valuable section to our readers in Gujarat who value news and analysis on markets and investing.”

Mint will further seek to expand in the market and look to launch new editions in the important markets. Hyderabad and Kochi editions, informed Khanna, could probably be the next milestone for the Mint.

Marketing of the new edition will be spread across television, radio, outdoor, print, online, and so on. On radio, ads on Fever FM are on full swing. Oglivy & Mather is handling the campaign for Mint.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...