Mint, the business daily from HT Media Ltd, has forayed into Ahmedabad with a new edition today, July 13, 2010, exactly a year after the launch of its Chennai edition. With the launch of this edition, Mint will now be available not just in Ahmedabad, but in Baroda, Rajkot, Surat and Gandhinagar as well.
Priced at Rs 3 Mint Ahmedabad edition will start with a print run of 10,000 copies to create a strong foothold in the region.
Ahmedabad now becomes Mint’s sixth printing location after Delhi, Mumbai, Bangalore, Kolkata and Chennai. Mint is also available in Chandigarh and Pune.
Vivek Khanna, Publisher and Business Head, Mint, said, “Our pre-launch research has shown that Mint's proposition of 'clarity in business news' finds great favour with business news readers in Gujarat. We have used our research inputs to further tailor the Mint product for Ahmedabad. Mint in Ahmedabad will be printed as two books with Mint Money, the exclusive section on Markets, Investing and Personal Finance, built as a convenient pull-out. Mint Money, with its comprehensive coverage of markets news, in-depth analyses and exhaustive listings of stocks and mutual fund schemes, will serve as a valuable section to our readers in Gujarat who value news and analysis on markets and investing.”
Mint will further seek to expand in the market and look to launch new editions in the important markets. Hyderabad and Kochi editions, informed Khanna, could probably be the next milestone for the Mint.
Marketing of the new edition will be spread across television, radio, outdoor, print, online, and so on. On radio, ads on Fever FM are on full swing. Oglivy & Mather is handling the campaign for Mint.