Top Story

e4m_logo.png

Home >> Media – Print >> Article

MindShare to handle media planning and buying of all HLL brands

20-January-2001
Font Size   16
MindShare to handle media planning and buying of all HLL brands

Fast moving consumer goods (FMCG) major Hindustan Lever has appointed MindShare, part of the WPP group, to handle its media planning and buying of all its brands. Earlier, HLL's media planning assignment was split between HTA, Ogilvy & Mather. The HLL account is the largest in the country with its total ad-spend in 1999 being Rs 715 crore.

MindShare will thus handle media buying and planning for all Lever group brands for India and Central Asia markets like Bangladesh, Sri Lanka, Pakistan, though India should account for 75 per cent of spends.

HLL started the media review in October 2000. The consolidation of media resource will be implemented in a phased manner to give the media agency adequate time to establish its new organisation. It is expected that transition of business will be completed in the next few months.

Mindshare will do combined media planning, implementation, buying and research for advertisers associated with WPP — market leader Hindustan Thompson Associates, Ogilvy & Mather and Contract Advertising. Top brass from MindShare overseas will meet next month to iron out the remaining issues.

MindShare, a part of the WPP group, is the largest media investment and management company with annual billings in excess of $17 billion. This consolidation of HLL's media planning and buying does not lead to any change in HLL's creative agencies. The creative agencies will continue to do the creative work for their respective accounts.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business