Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mid-Day undertakes monsoon marketing initiative

27-June-2005
Font Size   16
Share
Mid-Day undertakes monsoon marketing initiative

Mid-Day Multimedia is encashing on the monsoon to create more visibility around the brand. The tabloid is in the process of giving plastic covers for meters to taxi and rickshaw drivers. The target is a total of 20,000 vehicles in Mumbai in this week.

“We have already started distributing these meter covers and by tomorrow, you will see most of the city with these meter covers,” said Mid-Day Multimedia’s T Anthony. These covers will carry Mid-Day’s logo and the tagline ‘Mumbai on the Move’.

“It is a perfect fit. Taxis and Rickshaws carry the city around and the tagline, ‘Mumbai on the Move’ becomes more meaningful,” said Anthony.

The objective is to increase presence and visibility in the city. A public vehicle, used for innovations like these isn’t a rare occurrence. However, largely advertisers brand the vehicle itself. In cases of rickshaws, banners behind the vehicle and in cases signs on top are also seen. But using meter covers would be a first.

“It hasn’t been tried before and every passenger looks at the meter while paying – this is a very simple and effective exercise,” said Anthony.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO