Top Story


Home >> Media – Print >> Article

Mid Day strikes gold at the 71st INMA Newspaper Marketing Awards, Chicago

Font Size   16
Mid Day strikes gold at the 71st INMA Newspaper Marketing Awards, Chicago

Mid Day has bagged the first International Newspaper Marketing Award (INMA) for India at the INMA World Congress being held in Chicago on April 6-7. On February 21, 2006, Mid Day was the sole Indian publication to be short-listed in two categories – Printed Materials: Advertising for the Sunday Mid Day’s 25th Anniversary Sales Brochure, and in the Newspaper Premiums/Incentives for Mid Day Diary. The publication won a gold and silver in each of the categories, respectively.

Confirming the development, Mid Day’s Amit Seth said, “It’s just an amazing high. I think it’s not only a big achievement for us at Mid Day, but also for the entire Indian print media fraternity.”

The INMA competition had received 1,045 entries from 164 newspapers in 29 countries, and this is the first time that an Indian newspaper has won an INMA, and that too in both the categories it was short-listed in.

Mid Day was competing with newspaper biggies from across the globe that included New York Times, The Times -Tribune (Pennsylvania), South China Morning Post (Hong Kong), The Cairns Post (Australia), The Boston Globe (Boston), National Post (Toronto), Público (Lisbon), The Straits Times (Singapore) and Het Nieuwsblad (Brussels), among others.

INMA annually recognises excellence in newspaper marketing through the INMA Newspaper Marketing Awards Competition. Now in its 71st year, the competition provides a platform to showcase the finest professional talent in all disciplines of newspaper marketing. Thirty top executives from diverse fields as media companies, product marketers, and advertising agencies had judged the entries for the 2006 competition on February 16 in Dallas, Texas.

Currently, INMA has 12 members in India, including The Times of India, Hindustan Times, Mid Day, The Hindu, Indian Express, Rajasthan Patrika, Malayala Manorama, and ABP Pvt Ltd among others.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...