Mid Day has bagged the first International Newspaper Marketing Award (INMA) for India at the INMA World Congress being held in Chicago on April 6-7. On February 21, 2006, Mid Day was the sole Indian publication to be short-listed in two categories – Printed Materials: Advertising for the Sunday Mid Day’s 25th Anniversary Sales Brochure, and in the Newspaper Premiums/Incentives for Mid Day Diary. The publication won a gold and silver in each of the categories, respectively.
Confirming the development, Mid Day’s Amit Seth said, “It’s just an amazing high. I think it’s not only a big achievement for us at Mid Day, but also for the entire Indian print media fraternity.”
The INMA competition had received 1,045 entries from 164 newspapers in 29 countries, and this is the first time that an Indian newspaper has won an INMA, and that too in both the categories it was short-listed in.
Mid Day was competing with newspaper biggies from across the globe that included New York Times, The Times -Tribune (Pennsylvania), South China Morning Post (Hong Kong), The Cairns Post (Australia), The Boston Globe (Boston), National Post (Toronto), Público (Lisbon), The Straits Times (Singapore) and Het Nieuwsblad (Brussels), among others.
INMA annually recognises excellence in newspaper marketing through the INMA Newspaper Marketing Awards Competition. Now in its 71st year, the competition provides a platform to showcase the finest professional talent in all disciplines of newspaper marketing. Thirty top executives from diverse fields as media companies, product marketers, and advertising agencies had judged the entries for the 2006 competition on February 16 in Dallas, Texas.
Currently, INMA has 12 members in India, including The Times of India, Hindustan Times, Mid Day, The Hindu, Indian Express, Rajasthan Patrika, Malayala Manorama, and ABP Pvt Ltd among others.