Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mid Day shrinks to create an impact for MCHI in Mumbai

23-October-2010
Font Size   16
Share
Mid Day shrinks to create an impact for MCHI in Mumbai

Mini Mid Day, a supplement in October 21 issue of Mid Day has struck an innovation in Mumbai to deliver a high impact result for its client MCHI. The innovation saw the mini version of the newspaper, reduced to half its size, to communicate about the MCHI property exhibition 2010.

Manajit Ghoshal, MD and CEO, Mid Day Infomedia Limited, said, “Change is the only constant in life and innovations is the key to engagement and profitability. Mid Day focuses on doing things that have never-been-done before whether its through format innovations for advertisers or launching unique marketing programs that have won us many international accolades or even with respect to delivering newer content to our readers. Mini Mid Day may be small in size but definitely is big on impact.”

This special 24 pager issue was inserted in the main newspaper. The key idea of this innovation was to present a collectors issue to the readers of Mid Day which they could carry while visiting the largest property exhibition taking place in Mumbai.

JS Augustine, Member, Exhibition Committee, MCHI, said, “The Mini Mid Day concept is an excellent innovation from the stable of Mid Day. It works brilliantly especially when one wants to do a retainable feature. It delivers high impact communication to the advertiser as the longevity of the feature is far higher than taking a regular ad in a daily newspapers.”

This is yet another innovation that newspapers in Mumbai have carried out for their advertisers. Not too long ago, The Times of India came up with its three jacket strategy for its advertisers in the Mumbai market. With the advertisers monies flowing in the market in the festive season, the spot looks bright for the print players.
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.