Mid-Day revamps Sunday edition; introduces ‘Change’

Mid-Day revamps Sunday edition; introduces ‘Change’

Author | exchange4media News Service | Thursday, Apr 22,2010 8:34 AM

Mid-Day revamps Sunday edition; introduces ‘Change’

Mid-Day recently revamped its Sunday edition. The paper has beefed up its Sunday Entertainment Guide and Sports sections. This apart, it has also introduced a new section called ‘Change’ in the revamped edition.

Sunday Mid-Day is now positioned and focused as a trends newspaper, hence it will present the readers with five fresh trends every week. Sunday Mid-Day’s cover gets a magazine treatment, a trend rather than a news story will get highlighted on the cover. Top news stories will also find prominent mention through prominent pointers though.

Speaking on this development, Manajit Ghoshal, MD & CEO, Mid-Day Infomedia Ltd, said, “Mid-Day focuses on doing things that have never been done before, whether it is through format innovations for advertisers or launching unique marketing programmes that have won us many international accolades or even with respect to delivering newer content to our readers. Revamping Sunday Mid-Day is a commitment towards our belief in change and innovations and delivering promise to our readers.”

On the key content changes, Abhijit Majumder, Executive Editor, Mid-Day Infomedia, said, “We decided to do something with Sunday Mid-Day that nobody is doing – peek into the future by reporting, predicting and following trends. And more importantly, equip our readers with tips on how to be a part of the change around them.”

“The new section, ‘Change’, is really the heart of the new, more sophisticatedly designed Sunday Mid-Day. It captures trends in music, cinema, lifestyle, gadgets, fashion, etc.,” Majumder added.

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