Top Story


Home >> Media – Print >> Article

Mid-Day revamps Sunday edition; introduces ‘Change’

Font Size   16
Mid-Day revamps Sunday edition; introduces ‘Change’

Mid-Day recently revamped its Sunday edition. The paper has beefed up its Sunday Entertainment Guide and Sports sections. This apart, it has also introduced a new section called ‘Change’ in the revamped edition.

Sunday Mid-Day is now positioned and focused as a trends newspaper, hence it will present the readers with five fresh trends every week. Sunday Mid-Day’s cover gets a magazine treatment, a trend rather than a news story will get highlighted on the cover. Top news stories will also find prominent mention through prominent pointers though.

Speaking on this development, Manajit Ghoshal, MD & CEO, Mid-Day Infomedia Ltd, said, “Mid-Day focuses on doing things that have never been done before, whether it is through format innovations for advertisers or launching unique marketing programmes that have won us many international accolades or even with respect to delivering newer content to our readers. Revamping Sunday Mid-Day is a commitment towards our belief in change and innovations and delivering promise to our readers.”

On the key content changes, Abhijit Majumder, Executive Editor, Mid-Day Infomedia, said, “We decided to do something with Sunday Mid-Day that nobody is doing – peek into the future by reporting, predicting and following trends. And more importantly, equip our readers with tips on how to be a part of the change around them.”

“The new section, ‘Change’, is really the heart of the new, more sophisticatedly designed Sunday Mid-Day. It captures trends in music, cinema, lifestyle, gadgets, fashion, etc.,” Majumder added.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...