Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mid-Day Multimedia hikes ad rates, cover price

07-September-2007
Font Size   16
Share
Mid-Day Multimedia hikes ad rates, cover price

Following a surge in circulation over the last three months, Mid-Day Multimedia has announced an increase in advertising rates for all its products. Moreover, the cover price of Mid-Day Mumbai on Fridays has also been hiked by a rupee.

With Mid-Day’s new articulated brand position, ‘Mid-Day - Makes Work Fun’, the tabloid has introduced a new section called ‘Fun@Work’ and launched promotional contests such as Bollywood Lunch Contest and other promotional events like Media Nights at Seijo’s. In addition, Mid-Day engages with its audience in the afternoon hours, which is a relatively relaxed and non-cluttered media space.

These initiatives have resulted in good business even in months like June, which are considered very lean periods in media organisations. Gujarati Mid-Day, despite a 100 per cent hike in ad rates in April, has doubled its year-on-year advertising volume.

Abhijit Pradhan, Director, Sales and Marketing, Mid-Day Multimedia Ltd, said, “Our increasing circulation demonstrates the relevance of our brand positioning strategy of making work place fun. Our editorial focus reiterates this strategy, and this is what is making us successful in engaging our target audience of young, urban professional people.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO