Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mid-Day Metro shuts down; revamp of website for mother brand Mid-Day on the cards

04-October-2007
Font Size   16
Share
Mid-Day Metro shuts down; revamp of website for mother brand Mid-Day on the cards

Mid-Day Multimedia has confirmed that all operations pertaining to Mid-Day Metro have been terminated. Mid-day Metro was a neighborhood tabloid that was distributed at Re 1 in areas such as Bandra, Andheri, Chembur, Mulund, Vashi, Thane, Malad, Kandivali and Borivali. A spokesperson from Mid-Day has also confirmed that the company is looking at a complete revamp of its website within a fortnight to suit its new marketing strategy, to target young professionals.

Abhijit Pradhan, Director-Marketing, Mid-Day, said, “Mid-Day Metro was a people resource intensive business that needed a lot of focussed attention. We therefore decided to prioritise our efforts towards our mother brand Mid-Day. Our primary task is to channelise all our activities, and closing down Metro operations is one such move towards this direction.”

The tabloid is focusing beyond the print medium and is looking at re-inventing and creating a multimedia platform for their new readers.

Pradhan further said, “The young urban mobile professional of India, or ‘Yumpi’, is a passionate advocate of digital media. With this we have decided to reignite our web strategy to make Mid-Day a true multimedia experience for the extremely discerning and demanding Yumpi.”

With its new strategy, Mid-Day has planned a national rollout of its editions, with Bangalore and Delhi being their most recent launches. In an attempt to involve its target audience, Mid-Day has launched several contests that have been successful in bringing fun at the workplace. Moreover, the company is on its way to launch ‘Mid-Day Zing’, a new weekly section on ‘style at work’.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...