mid-day has launched its new campaign ‘WEunCOVER Mumbai’. The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper.
Sharing his views, Sandeep Khosla, CEO, mid-day infomedia ltd. said, "For team mid-day this is not just another campaign line, it symbolizes the conviction that goes into our work each day. WEunCOVER Mumbai is an extension of what the brand stands for. Unlike other papers, mid-day leaves no stone unturned to bring to the Mumbaikar, the absolute truth behind the news, uncovering even those aspects that others miss out on."