Afternooner compact newspaper Mid Day is all set to add a new section to its Pune edition from June 10, 2011 onwards. Mid Day Hot Property, the weekly section on real estate, will now accompany Pune Mid Day edition every Friday.
Speaking on the launch of Hot Property in Pune, Manajit Ghoshal, MD and CEO, MiD DAY, said, “MiD DAY Hot property has carved its niche in the Mumbai market. It’s a known fact that Pune today has become one of the hottest real estate regions in the country. Our research also reveals that Real Estate is one of the passion points for our core TG in each of the state we operate. Also the existing products and guides available in the market have numerous information gaps that a reader seeks from a complete property guide. Mid Day Hot Property will bridge that gap and we are confident Hot Property in Pune will be one of the most reliable and sought after real estate guides for our readers.”
An official note issued by the group noted that as a home-buying destination, Pune has always been high on the property wish-list. But more importantly, it has also been within reach of the average home-buyer. As Pune emerges as one of the most happening real estate hubs in the country and stands poised to grow into a metro, Hot Property brings to its readers a comprehensive section to property buying.
The official note from Mid Day writes, “Mid Day Hot Property aims to provide meaningful information related to property, ranging from tips on interiors and expert advices on the loan market to a peak into celebrity homes, or offering its readers pointers to great home deals.”
It added further, “Over the last 11 years, the section has steadily gained popularity and established its place as the ideal urban home-buyers’ guide in Mumbai. With Hot Property launch in the Pune market MiD DAY aims to achieve just that. It is strategically published on Fridays, serving as an informative guide for potential property buyers who can plan weekend site visits.”