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Mid-Day joins hands with Dailymotion for video distribution on the web

Mid-Day joins hands with Dailymotion for video distribution on the web

Author | exchange4media Mumbai Bureau | Friday, Jun 20,2008 8:23 AM

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Mid-Day joins hands with Dailymotion for video distribution on the web

Dailymotion, sasid to be the world’s largest independent video sharing platform, has entered into a partnership with Mid-Day to enable video distribution and aggregation for Mid-day.com. The partnership will empower the Mid-Day site to engage its users for video interaction, by way of uploading news in video format.

Didier Rappaport, Co-founder of Dailymotion, said, “I am extremely happy to partner with Mid-Day and respect the pioneering steps taken by it to enable citizen journalism with Dailymotions’s new media tools. Both are young and dynamic organisations and leaders in their respective domains.”

Commenting on the partnership, Shishir Joshi, Group Editorial Director, Mid-Day Multimedia, said, “Mid-Day as a group is committed to convergence and multi-media. Our partnership with Dailymotion will go beyond the written and audio forms of communication. It is highly enriching for the journalist as well as the target audience.”

A top 50 website worldwide (source: Alexa), Dailymotion is the world's largest independent video entertainment website. Every day, over 15,000 new videos are uploaded into Dailymotion's global network of localized video entertainment sites. Every month, over 38 million unique users (source: comScore) stream over 900 million videos including curated content from premium and Motionmaker creative contributors. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use Web site that also automatically filters infringing material.

Some of the world's biggest media networks have their alliances with DailyMotion. It is seen as a competitor to Youtube in the video sharing/uploading space.

Tags: e4m

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