Mid Day is planning to focus more on issue-based edit driven campaigns from June 2011 onwards. As part of this move, for the month of June, the tabloid newspaper is focusing on schoolgoing children – their problems and solutions. The month-long campaign kicked off on June 6, 2011. The newspaper has dedicated specific pages to these reports and a set of reporters are dealing with these stories.
Commenting on this initiative, Sachin Kalbag, Editor, Mid Day, said, “We are focusing on issues that affect our readers. Our reporters are raising such issues through news reports as the concerned authorities can take immediate action on it.”
Kalbag further said that every month they would take up an issue and run a sustainable editorial driven campaign on it.
With schools getting set for a new academic session in June, Mid Day will be bringing a series of reports on significant issues in the sphere of education. Also on the agenda are the upcoming SSC results and online admissions procedures for educational institutions in Delhi.
“At the end of every month we will audit as to how our campaigns have impacted the various issues and we will come out with a consolidated 4-8 paged supplement,” Kalbag added.
Meanwhile, Mid Day is also using the digital platform, including social networking websites, to keep the readers engaged.