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Mid Day helps Mumbaikars beat the heat with Haute Shots

13-May-2011
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Mid Day helps Mumbaikars beat the heat with Haute Shots

Mid Day is publishing and distributing free of cost a special magazine, ‘Haute Shots’, along with the main edition on May 13, 2011. The 20-page magazine gives various tips to Mumbaikars on making the most of the scorching summers.

Speaking about the magazine, Manajit Ghoshal, MD & CEO, Mid Day Infomedia Ltd, said, “Mid Day as a brand always works towards providing value adds to its reader base, whether through celeb meet and greets or through online offerings or even when it comes to creating special content issues. Projects like the ‘Haute Shots’ magazine help deliver the latest trends to the readers and also provide our advertisers a fresh avenue to connect and engage their target audience. Such issues have a greater shelf life and are retainable, which is an added benefit to our advertisers. Every now-and-then, Mid Day does something special to add value to its readers and this is an effort to do justice to that.”

The cover story of this magazine is ‘Summer Time’, were actress Sameera Reddy talking about her summer style secrets and tips on how to look fashionably hot this season. The magazine also gives tips on how to make one’s skin glow and how to get rid of the summer tan. From articles on beauty fashion and grooming to five summer must-haves to summer hairstyles, ‘Haute Shots’ has it all. The magazine hasn’t forgotten the male readers and features tips on how men can flaunt their packs this summer.

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