Mid Day is celebrating its 32nd anniversary with special issues for its readers on June 24, 2011, in Mumbai, Delhi, Pune and Bangalore. In Mumbai, the newspaper has come up with 200-page issue priced at Rs 10 for the day, which is up from the regular issue price of Rs 3. In other cities, the price of the 64-page special issue has not seen any change. Moreover, the paper has increased the print run of its anniversary issues anticipating more demand from the readers.
Speaking on the occasion, Manajit Ghoshal, MD & CEO, Mid Day, said, “We come up with anniversary issue every year, and this year we have themed it ‘Fast Forward’ – giving future trends for the next 32 years in various fields.”
“Through latest special issue, which is out in the market, we look at the evolving trends in sectors like Sports, Entertainment, Technology, Education, Food and many more. Moreover, for the special anniversary issue, we have launched special packages for advertisers,” he added.
Meanwhile, apart from promotional activities, Mid Day has also launched various schemes for readers. The paper has offered a subscription plan for its readers priced at Rs 200 for the entire year. Ghoshal further said that Mid Day would continue its engagement with readers through various interactive activities, including quiz contest and various other gaming activities. The newspaper will also come up with special magazines along with the newspaper every month. In terms of engaging advertisers and agencies, the newspaper is planning various initiatives in the coming days.