Top Story


Home >> Media – Print >> Article

Mid-Day gets Rakhi Sawant to lunch with Maxus employee

Font Size   16
Mid-Day gets Rakhi Sawant to lunch with Maxus employee

Mid-Day had launched a ‘Mid-Day Bollywood Lunch Contest’, wherein the winner could get an opportunity to win a lunch date with a Bollywood star at the winner’s office. The same contest was instrumental in getting Rakhi Sawant to lunch at a winner’s office at Maxus in Mumbai.

The contest was kickstarted with presenting sponsor Eros International promoting its movie ‘Buddha Mar Gaya’, which released on August 17. Shawn Chandy of Maxus Mumbai, a GroupM entity, won this contest and had a lunch date with Rakhi Sawant in his own office premises, along with his colleagues.

Abhijit Pradhan, Director-Sales & Marketing, Mid-Day Multimedia Ltd, commented, “Today’s workplaces have got swamped with stress and pressure owing to fast-paced work styles and crazy deadlines. Mid-Day as a brand believes in easing the pressure, and spreading the message of ‘make work fun’. The property ‘Mid-Day Bollywood Lunch Contest’ is one of the initiatives that we have launched.”


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve