Mid Day Hitlist, dedicated to the Indian film industry, is all set to celebrate its sixth anniversary on September 10, 2010 with a special issue. The issue will be themed ‘six’ and will cover celebrity trends across fashion, health, travel, auto, style, gadgets and gizmos and most importantly films.
In a conversation with exchange4media, Manajit Ghoshal, MD and CEO, Mid Day Infomedia said, “Mid Day’s ‘Hitlist’ has played an imperative role in bringing the exciting Bollywood stories to the forefront and creating a legacy of its own. In just six years to occupy the top-of-mind recall for Bollywood news is some achievement.”
When asked whether such supplements add value to a newspaper and attract advertisers, Nandini Dias, COO, Lodestar UM, said, “Almost all newspapers have customised supplements. These segmented publications increase the involvement of various kinds of targeted audience and each of these audiences are relevant. Mid Day is a very popular newspaper in Mumbai and the number of ads that come in the paper reflects its success.”
According to a Mid Day spokesperson: “The company has an established presence in the multimedia space, with its web version with presently over 10 million page views per month as well as Mid Day news feeds on cell phones which have over 2 lakh subscribers across the country.”
Film maker Karan Johar said, “Mid Day is like a part of my day to day family. The paper is a lot like our movies, there is a lot of glamour and a lot of glitter in it. Hitlist covers bollywood and the world of entertainment like no one else does and I absolutely love reading it.”
Mid Day is the flagship brand of Mid Day Multimedia Ltd. Mid Day is currently available in Mumbai, Delhi, Bangalore and Pune.