Top Story


Home >> Media – Print >> Article

Mid Day gets busy with Hitlist’s sixth anniversary celebrations

Font Size   16
Mid Day gets busy with Hitlist’s sixth anniversary celebrations

Mid Day Hitlist, dedicated to the Indian film industry, is all set to celebrate its sixth anniversary on September 10, 2010 with a special issue. The issue will be themed ‘six’ and will cover celebrity trends across fashion, health, travel, auto, style, gadgets and gizmos and most importantly films.

In a conversation with exchange4media, Manajit Ghoshal, MD and CEO, Mid Day Infomedia said, “Mid Day’s ‘Hitlist’ has played an imperative role in bringing the exciting Bollywood stories to the forefront and creating a legacy of its own. In just six years to occupy the top-of-mind recall for Bollywood news is some achievement.”

When asked whether such supplements add value to a newspaper and attract advertisers, Nandini Dias, COO, Lodestar UM, said, “Almost all newspapers have customised supplements. These segmented publications increase the involvement of various kinds of targeted audience and each of these audiences are relevant. Mid Day is a very popular newspaper in Mumbai and the number of ads that come in the paper reflects its success.”

According to a Mid Day spokesperson: “The company has an established presence in the multimedia space, with its web version with presently over 10 million page views per month as well as Mid Day news feeds on cell phones which have over 2 lakh subscribers across the country.”

Film maker Karan Johar said, “Mid Day is like a part of my day to day family. The paper is a lot like our movies, there is a lot of glamour and a lot of glitter in it. Hitlist covers bollywood and the world of entertainment like no one else does and I absolutely love reading it.”

Mid Day is the flagship brand of Mid Day Multimedia Ltd. Mid Day is currently available in Mumbai, Delhi, Bangalore and Pune.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...