In a bid to promote the interest of its advertiser, Mid-Day is dropping its cover price by Re 1 from Rs 3 to Rs 2 for its edition on Monday, January 10, 2011. The initiative has been undertaken to promote ‘Mukti Bandhan’, the new show premiering on Colors in its primetime band from Monday. This is an exclusive ‘impact activity’ that Mid-Day has planned with Colors.
Manajit Ghoshal, MD & CEO, Mid-Day Infomedia Ltd, explained, “Mid-Day has always treated advertisers like its partners. We take pride in the face that we always try to add value to the proposition that an advertiser brings to the table. It is partnerships and propositions like these that keep us going and keeps the brand buzz alive.”
Mid-Day is dropping its cover price to match the message of the show. ‘Mukti Bandhan’ is the story of an ordinary man who has great business sense and how he changes his life from Re 1. Mid-Day’s Monday edition will carry a front page ‘impact cover’ with details of the show.