Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mid-Day drops price by Re 1 for Colors’ ‘Mukti Bandhan’

10-January-2011
Font Size   16
Mid-Day drops price by Re 1 for Colors’ ‘Mukti Bandhan’

In a bid to promote the interest of its advertiser, Mid-Day is dropping its cover price by Re 1 from Rs 3 to Rs 2 for its edition on Monday, January 10, 2011. The initiative has been undertaken to promote ‘Mukti Bandhan’, the new show premiering on Colors in its primetime band from Monday. This is an exclusive ‘impact activity’ that Mid-Day has planned with Colors.

Manajit Ghoshal, MD & CEO, Mid-Day Infomedia Ltd, explained, “Mid-Day has always treated advertisers like its partners. We take pride in the face that we always try to add value to the proposition that an advertiser brings to the table. It is partnerships and propositions like these that keep us going and keeps the brand buzz alive.”

Mid-Day is dropping its cover price to match the message of the show. ‘Mukti Bandhan’ is the story of an ordinary man who has great business sense and how he changes his life from Re 1. Mid-Day’s Monday edition will carry a front page ‘impact cover’ with details of the show.

 

Tags Mid-day

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign