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Mid Day completes 30 years; celebrates with a power packed issue

27-June-2009
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Mid Day completes 30 years; celebrates with a power packed issue

As Mid Day enters into the 30th year of its existence, the media conglomerate will release a power packed issue across Bangalore, Delhi, Mumbai and Pune that is sure to delight its audience of Young Urban Mobile Professionals in India (YUMPI).

This issue will be a sneak preview of the outstanding body of work that has resulted, and a broader selection will shortly see the light of the day in form of an exhibition across these 4 cities. The photographs will also be part of a micro-site on www.mid-day.com starting tomorrow and will also don a coffee table book shortly.

Focusing on Mid Day’s strength, the issue will have a section called ‘Vodafone presents India 9 to 5: Our Cities. At Work’, where the newspaper has commissioned 10 photographers to shoot a series of photographs that capture the essence of a day in 10 cities – Cochin, Pune, Chandigarh, Hyderabad, Ahmedabad, Bengaluru, Chennai, Kolkata, Delhi and Mumbai.

Manajit Ghoshal, CEO Mid Day Infomedia Limited, said, “Mid Day is India's leading afternooner. With innovative marketing and informative, entertaining editorial, Mid Day has over its 30 years consolidated its position as urban India's favourite afternoon break amplifying its mission of ‘Making Work Fun’ amongst the YUMPI. The anniversary issue is another effort from the group to delight readers and add value to advertisers alike.”

Adding to that Abhijit Majumder, Executive Editor, Mid Day Infomedia Limited, said, “The anniversary issue amplifies all of Mid Day’s strengths, bringing the best in Bollywood, and sports, to the most happening news, places, and deals in the city. It’s the perfect entertaining break for our readers and we hope they enjoy reading it as much as we’ve enjoyed putting it together.”

Building on the newspaper’s strength in entertainment and sports reporting the issue includes celebrities such as Amitabh Bachchan, G R Gopinath, Shilpa Shetty, Pandit Jasraj, Andrew Flintoff, Kiran Bedi, Harsha Bhogle, Manish Arora,

Vijendra Singh, John Abraham, Anoushka Shankar, Subhash Chandra, Sachin Tendulkar, Leander Paes, Akshay Kumar, Bipasha Basu, Ruskin Bond, Mallika Sarabhai, Shah Rukh Khan.

All the above sections will also be available on www.mid-day.com. And the anniversary special will be loaded with local news and the regular Mid Day features and a 16 pager broadsheet real estate section, Mid Day ‘Hot Property in Mumbai’.

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