Mid Day has innovated on its masthead for its edition dated October 22, 2011 to promote the launch of Star Plus’ show ‘MasterChef’ Season 2, which goes on air on October 22.
The ‘M’ in Mid Day has been replaced with the ‘m’ from ‘MasterChef India’ logo. This is a one-of-its-kind innovation, which offers a great platform for Star Plus to launch the second season of ‘MasterChef India’.
Speaking on the innovation, Manajit Ghoshal, MD & CEO, Mid Day Infomedia Ltd, said, “Mid Day always strives towards providing clients with unique and out-of-the-box solutions to connect with the consumer. This time, Mid Day is creating an integration with its own brand masthead. The ‘M’ of Mid Day will be replaced by the ‘M’ of ‘MasterChef’, which is a perfect fit to the client requirement. This innovation is very different from what the industry usually does and helps our client break the clutter and communicate to the consumers, who in today’s world, suffer from an attention deficiency syndrome. Mid Day has a very distinct brand image, as over the years we have built a niche for the brand. This positive perception allows our clients to touch the pulse of the consumer and achieve a very strong brand recall for their brand. It will be our continuous endeavour to constantly come up with path-breaking and innovative solutions for our clients.”
This innovation is done for MiD DAY on 22nd Oct., the same day when MasterChef India launches.