Top Story


Home >> Media – Print >> Article

Mid Day adds price tag to Metro

Font Size   16
Mid Day adds price tag to Metro

Metro used to be a free area-specific paper from Mid Day stable. Effective from today, Metro goes paid. Interestingly, on the other side, free sampling of the paper continues. Purpose here is to convert the people who have already been sampling the paper into buyers, and to carry on free sampling in the virgin areas to get more people into the paper’s fold. Priced at Re 1, Metro is a weekly.

As to why did the paper decide to go paid, states Deepak Kumar, Publisher, Metro, “In little over two years of its existence, Metro has been able to create a niche and a demand for itself in the community that it serves. Metro would now be available on the stands freely, and it should have a positive impact on the paper. We have moved to the paid system to improve the availability and to reach out to more readers in the community.”

Kumar does not believe that there would be a drop in circulation due to the paper going paid. Says he, “Our constant endeavour is to improve the quality of the paper and raise local issues. People are keenly interested in knowing what is happening in their neighbourhood. Besides Re 1-a-week is not so much money that it would become a constraint for Metro readers. We would also continue with our sampling drive.”

Metro is locality-centric and at present has editions in Ghatkopar, Bandra, Lokahndwala/Versova, Malad, Borivili, Chembur, Mulund, Thane and Vashi. Plan is to continue printing 20000 copies for each area, as is being done now. Until such time, it will continue with its free sampling in select areas.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions