Top Story


Home >> Media – Print >> Article

Mid Day adds price tag to Metro

Font Size   16
Mid Day adds price tag to Metro

Metro used to be a free area-specific paper from Mid Day stable. Effective from today, Metro goes paid. Interestingly, on the other side, free sampling of the paper continues. Purpose here is to convert the people who have already been sampling the paper into buyers, and to carry on free sampling in the virgin areas to get more people into the paper’s fold. Priced at Re 1, Metro is a weekly.

As to why did the paper decide to go paid, states Deepak Kumar, Publisher, Metro, “In little over two years of its existence, Metro has been able to create a niche and a demand for itself in the community that it serves. Metro would now be available on the stands freely, and it should have a positive impact on the paper. We have moved to the paid system to improve the availability and to reach out to more readers in the community.”

Kumar does not believe that there would be a drop in circulation due to the paper going paid. Says he, “Our constant endeavour is to improve the quality of the paper and raise local issues. People are keenly interested in knowing what is happening in their neighbourhood. Besides Re 1-a-week is not so much money that it would become a constraint for Metro readers. We would also continue with our sampling drive.”

Metro is locality-centric and at present has editions in Ghatkopar, Bandra, Lokahndwala/Versova, Malad, Borivili, Chembur, Mulund, Thane and Vashi. Plan is to continue printing 20000 copies for each area, as is being done now. Until such time, it will continue with its free sampling in select areas.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.