The Mudra Institute of Communications, Ahmedabad, (MICA) has released its urban market ratings, incorporating data from ORG-Marg. Christened Mica Urban Market Ratings, the stud will serve as a reference manual for marketing companies, advertising agencies, media organisations, academic institutions and all those interested in the urban markets of India. The report will be sold in the form of CD for Rs 90,000.
The feature of the package include digitilised maps, city level maps, national level maps, market ratings, market and media information and market and media data. Besides there is provision for customisation of data, mainly for companies who would like to superimpose their data on the maps.
The report covers 55 cities with a population of over five lakhs each, information is basically provided at two levels—city and national.