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MIAL and Paprika Media launch ‘Mumbai Touchdown’ for air travellers in Mumbai

MIAL and Paprika Media launch ‘Mumbai Touchdown’ for air travellers in Mumbai

Author | exchange4media News Service | Wednesday, Dec 19,2007 6:07 AM

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MIAL and Paprika Media launch ‘Mumbai Touchdown’ for air travellers in Mumbai

Air passengers travelling to and fro Mumbai can now catch up on the latest happenings in Mumbai with the launch of ‘Mumbai Touchdown’. The monthly magazine, launched by Mumbai International Airport Pvt Ltd (MIAL) and Paprika Media, is available at the Chhatrapati Shivaji International Airport (CSIA) free of cost. Paprika Media is the publishing arm of Essar Group and publishers of ‘Time Out’ magazine.

‘Mumbai Touchdown’ will provide passengers information on the ongoing developments at CSIA besides offering a detailed window to Mumbai city. The magazine will be available at the domestic as well as international terminals of the CSIA. The first edition of the magazine is currently available at the airport.

The number of pages would vary from 60-100 depending on the advertising and editorial content. The pages would be available for advertising like any other contract publishing business. This is second title of the CP division, the first being a magazine ‘Vibes’ for the High Street Phoenix Mall. There are more in the offing.

While packaging compelling content in a simple easy-to-read-format along with advertising opportunities, ‘Mumbai Touchdown’ will primarily carry a regular feature on CSIA in every issue. Along with this, passengers can look forward to a melange of features on art, cinema, nightlife, shopping and the culinary scenario in Mumbai. For the first-time traveller there is a quick look at all the cultural and entertainment avenues, a map of Mumbai city and useful ‘Hindi’ phrases for international travellers.

G V Sanjay Reddy, Managing Director, MIAL, said, “Since CSIA is the gateway to Mumbai, there was always a distinct need for a concise insider’s guide to CSIA and Mumbai city for passengers. Moreover, ‘Mumbai Touchdown’ is also a first of its kind monthly magazine to be launched at any airport in India.”

Pallav Moitra, CEO, Paprika Media, said, “This is truly an informative platform unifying both CSIA and the city to the visitors. ‘Mumbai Touchdown’, through its comprehensive, monthly updates will give visitors much to look forward to in their quest to stay in sync with the very latest and the best of what’s happening in this vibrant metropolis.”

MIAL is a joint venture between the GVK-SA consortium and Airports Authority of India. It was awarded the mandate of modernising and upgrading the Chhatrapati Shivaji International Airport in April 2006. GVK is amongst India’s largest infrastructure developers with experience and expertise spanning areas including power, roads, airports and urban infrastructure. Till date GVK has invested over Rs 5,000 crore in infrastructure projects and has on hand projects in the pipeline worth over Rs 12,000 crore.

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