MetroMela launches Hyderabad city centric magazine

MetroMela launches Hyderabad city centric magazine

Author | exchange4media Chennai Bureau | Tuesday, May 27,2008 8:14 AM

MetroMela launches Hyderabad city centric magazine

MetroMela, claimed to be India’s first multi-modal, multi-location Internet services provider, has launched its new city centric lifestyle, wellness, entertainment and family based monthly magazine, also called ‘MetroMela’, focused exclusively on Hyderabad city, its life and its people.

Commenting on the new magazine, Pankaj Joshi,Co-founder and Vice-President, Marketing and Business Strategy, MetroMela, said, “Our goal at MetroMela is to create innovative new channels as well as multiplicity of choices to search and access authentic city centric information such as deals, listings for professionals on the move, featuring references by them as well as by their friends and families.”

For MetroMela, the magazine is a natural extension of its online brand and it forms a very strategic part of Metromela’s multi-modal approach to bring newer networking opportunity for people, the local businesses and their consumers at all times.

According to Barkha Shah, Head of Content at MetroMela, “The magazine promises a refreshingly new reading experience that will showcase the depth of local market specialties and the lifestyle of the city’s vibrant community. Our effort is to bring readers and advertisers a very resourceful and mutually referral product. The title will cover fashion, food, wine, travel, design and entertainment – topics close to the hearts of all Hyderabadis.”

Announcing the launch of the magazine, Nitin Chowdhary, COO, MetroMela said, “MetroMela forms a very important part of our multi-modal approach for connecting the city’s businesses with consumers. The magazine is designed to be simple in look and feel, with primarily reader-oriented content that caters to shoppers and merchant owners alike.”

MetroMela would have an initial print run of 15,000 copies in Hyderabad. The plan is to publish similar city centric magazines in all the other six cities where MetroMela provides online local information services – Chennai, Bangalore, Pune, Vizag, Cochin and Mysore.

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