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Men’s magazine FHM to be launched in India in October

Men’s magazine FHM to be launched in India in October

Author | exchange4media Mumbai Bureau | Saturday, Sep 22,2007 9:00 AM

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Men’s magazine FHM to be launched in India in October

Next Gen Publishing, jointly owned by the Forbes Group, Emap and HDFC, has announced the launch of ‘For Him Magazine’ (FHM) in India. Officials from the publishing company have said that the magazine would be launched by mid-October this year. FHM is a men’s magazine brand that is published in 24 languages in 31 editions across 43 countries.

Built around the core brand values of funny, sexy and useful, FHM presents a world of glamorous women, adventure, style, fitness, entertainment, cars, and new technology, with an intelligent and often hilarious approach.

Commenting on the Indian launch, Hoshang Billimoria, CEO, Next Gen Publishing, said, “We are bringing a niche magazine like FHM to India. Our target audience is men who are intelligent, stylish, techno savvy, socially aware and sporty. Our aim is to make FHM the biggest selling men's magazine in India. With continued success of the brand and with the knowledge of our partners, I think we have reached very close to our aim, which I think would probably be achieved within a few months.”

FHM is the largest selling men's magazine in Europe, Asia, South Africa, the UK and China. Further in next 12 months, the magazine is expected to have more 33 editions. FHM has been hugely successful in every territory and is read by 10 million readers worldwide. In the UK, FHM continues to lead the way in British men’s magazine publishing and sets the standards by which others try to follow. The magazine also has strong bonds with the world's best photographers like James White and Rankin, and celebrities like Jennifer Lopez, Jessica Alba and several of Hollywood's top-earning stars.

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