Top Story


Home >> Media – Print >> Article

Men’s magazine FHM to be launched in India in October

Font Size   16
Men’s magazine FHM to be launched in India in October

Next Gen Publishing, jointly owned by the Forbes Group, Emap and HDFC, has announced the launch of ‘For Him Magazine’ (FHM) in India. Officials from the publishing company have said that the magazine would be launched by mid-October this year. FHM is a men’s magazine brand that is published in 24 languages in 31 editions across 43 countries.

Built around the core brand values of funny, sexy and useful, FHM presents a world of glamorous women, adventure, style, fitness, entertainment, cars, and new technology, with an intelligent and often hilarious approach.

Commenting on the Indian launch, Hoshang Billimoria, CEO, Next Gen Publishing, said, “We are bringing a niche magazine like FHM to India. Our target audience is men who are intelligent, stylish, techno savvy, socially aware and sporty. Our aim is to make FHM the biggest selling men's magazine in India. With continued success of the brand and with the knowledge of our partners, I think we have reached very close to our aim, which I think would probably be achieved within a few months.”

FHM is the largest selling men's magazine in Europe, Asia, South Africa, the UK and China. Further in next 12 months, the magazine is expected to have more 33 editions. FHM has been hugely successful in every territory and is read by 10 million readers worldwide. In the UK, FHM continues to lead the way in British men’s magazine publishing and sets the standards by which others try to follow. The magazine also has strong bonds with the world's best photographers like James White and Rankin, and celebrities like Jennifer Lopez, Jessica Alba and several of Hollywood's top-earning stars.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign