The Indian edition of ‘Men’s Health’ has come up with its digital edition with a moving cover. The digital magazine is accessible through iPad, Android tablets, PC and Mac. The ‘moving cover’ can be experienced on www.menshealthindia.com, on the tablet versions of the magazine, and can also be downloaded to mobile phone by scanning a code in the magazine.
Speaking on the development, Jamal Shaikh, Editorial Director of Men’s Health India, said, “This is our attempt at making use of newer technology to enhance the experience of consumer. This is just a small taste of times to come.”
Meanwhile, Men’s Health is also celebrating its 5th anniversary with young Bollywood actor Prateik on its cover page. On the innovative moving cover, actor Prateik commented, “The moving cover is great, but I’m honoured to simply be on the front page of ‘Men’s Health’. God knows I’ve slogged hard at the gym, and resisted too many donuts to qualify.”
A press statement issued by the group describes the moving cover page as: “The young star, usually scrawny, seems to have bulked up to pass the Men's Health muster. But even before you take your eyes of his six-pack, you notice Prateik blink and wonder if you're hallucinating. Consumers of the magazine on the website, on tablet computers and on mobile phones then see Prateik laugh heartily at your confusion, and you realize that this is India's first-ever 'moving cover'.”
Men’s Health was launched in the country by The India Today Group in 2006. Internationally, it is the world’s largest magazine in the men’s category. Along with its focus on the core topics of health, fitness and nutrition, Men’s Health embodies the feel of a true lifestyle magazine with sections on fashion, grooming, adventure, work, managing relationships and a surplus of other ‘guy’ topics.