Mediascope Publicitas, an international media representation house, has joined hands with Edipresse to represent the Asian Tatler magazines, which comprise Hong Kong Tatler, Beijing Tatler, Korea Tatler, Singapore Tatler, Shanghai Tatler, Philippines Tatler, Malaysia Tatler, Thailand Tatler and Indonesia Tatler.
Mediascope Publicitas has over 300 titles in print, electronic, in-flight, online and ambient mediums. Commenting on this tie-up, Marzban Patel, Chairman and Managing Director, Mediascope Publicitas, said, “Mediascope Publicitas has always been at the forefront of bringing in the most relevant titles from around the world. The Asian Tatlers are yet another example of this. Through this tie-up, we will be in a position to deliver one of the most highly educated, wealthy and receptive audiences across Asia to Indian advertisers.”
Barrie Goodridge, CEO, Edipress Asia Ltd, said, “Asia is now a vitally important source market for Indian business and tourism. The Asian Tatler series of magazines, with their unique audience of the cream of Asia’s business and social elites, are the ideal tools for Indian advertisers wishing to reach out to the different Asian communities.”
The Asian Tatlers were launched in 1978 with Hong Kong Tatler being the first of the regional titles. The ultimate arbiter of high society, taste and glamour, the Asian Tatlers provide exclusive coverage of the best local and international events. The magazine provides its highly affluent and cosmopolitan readers with essential information on the finer things such as arts and culture, business, travel, trends, and food or wine.
It operates under the publishing umbrella of Communication Management Ltd of Hong Kong, the publisher of the Hong Kong, Singapore, Malaysia, Thailand, Philippines, Indonesia, Korea, Shanghai and Beijing Tatlers. The Asian Tatlers have recently come under the ownership of Edipresse Group, a global leader in the publishing industry.