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Mediascope Publicitas’ ‘BlackBook’ on luxury

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Mediascope Publicitas’ ‘BlackBook’ on luxury

Mediascope Publicitas has launched ‘BlackBook’ on December 7, 2011, a monthly magazine that will chronicle the triumphs and struggles of the country’s luxury industry. The B2B niche publication group is calling the new magazine as ‘India’s Luxury Insider’, the country’s first trade magazine to look at the business of luxury.

The cover price of the magazine is Rs 100 and is available only through subscription. After the print version, the magazine will make its foray into the digital space in the future.

“BlackBook targets owners of luxury businesses, brand heads, marketing managers and purveyors of the luxury industry,” said Marzban Patel, CEO, Mediascope Publicitas Pvt Ltd. Patel further said, “To say that the total number of Indian luxury goods purchasers in the next 10 years could equal the population of a country in Europe, would not be an exaggeration.”

As per a report jointly produced by the Confederation of the Indian Industry (CII) and AT Kearney Ltd in 2011, the Indian luxury market witnessed robust growth of approximately 20 per cent over the past year and is estimated to have reached $5.75 billion in 2010. Luxury products have grown the fastest at 29 per cent to reach a size of $2.05 billion, well above the expectations of 23 per cent. Services have grown at 22 per cent to reach $0.95 billion, while assets have grown at 13 per cent to reach $2.75 billion.

“Our attempt with BlackBook is to understand and report on the shape and direction the luxury market ultimately takes in India,” said Deepali Nandwani, Editor-in-Chief, BlackBook.

In its first issue, BlackBook offers a wide angle view of the country’s luxury industry. The cover story unveils American luxury entrepreneur Donald J Trump’s bid to lead the Indian luxury market with his franchise business and real estate projects. In an interview, Genesis Colors’ Sanjay Kapoor gives his perceptions about the Indian luxury industry and the future of his company. The other features analyse the luxury industry’s new found love for the digital medium and investigate Pune’s transformation as the new destination for luxury.


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