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Media Transasia to launch parenting magazine ‘Child’ in India in April 2008

21-February-2008
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Media Transasia to launch parenting magazine ‘Child’ in India in April 2008

Media Transasia India is adding to its bouquet of magazine offerings with the launch of ‘Child’. The English monthly parenting magazine will see a simultaneous launch across India’s key and mini-metros in April 2008. ‘Child’ is aimed at urban, professional and progressive parents who want to raise happy, healthy kids.

Vatsala Kaul Banerjee, Editor, ‘Child’, said, “The dynamics of the parenting environment have been changing rapidly. Parenting matters much more than it ever did before and in many new ways. ‘Child’ is a credible and friendly resource for today’s parents who want to enjoy parenting and make it a positive experience.”

‘Child’ is being brought to India under license from the Meredith Corporation, USA, which has some of the world’s premier parenting brands – ‘Parents’, ‘American Baby’ and ‘Child’ – under its Parenthood Group.

“We are very pleased to broaden our relationship with Media Transasia India, further extending the reach of our Parenthood brands and content in Asia. This agreement cements our Parenthood presence in Asia’s three most populous countries, offering advertisers the opportunity to reach these growing consumer markets,” said John Zieser, Meredith’s Chief Development Officer. Meredith currently has licensing agreements for ‘Parents’ magazine in China and Indonesia.

“‘Child’ has great potential in India. Regardless of where you live, the joys and anxieties of raising a child are universal. ‘Child’ will be the magazine that Indian parents can turn to when looking for expert advice or sharing their experiences,” remarked Rasina Uberoi, Vice-President, Media Transasia.

‘Child’ takes off with a countrywide promotion titled ‘That Special Something Child Cover Hunt’. It is a fun, fair and safe search for children who could be the face of ‘Child’. This national contest is for children from newborn to 12 years old. They will be judged by a panel of distinguished parents.

“The success of ‘Maxim’, ‘Travel and Leisure’ and ‘Better Homes’ and ‘Gardens’ bear testimony that Media Transasia is skilled at addressing gaps that exist in the publishing market. We will repeat the same with ‘Child’, leveraging international research and content to ensure it is a superior product for Indian readers. The Cover Hunt is a special initiative by ‘Child’ to create and share a very special platform with parents. Parents care deeply about their children, and the fact that their child can be on the cover of a magazine is a great opportunity generating unprecedented response,” said Piyush Sharma, CEO & Publisher, Media Transasia.

Xavier Collaco, President, Media Transasia, added, “We are living in very interesting times in the publishing industry in India and couldn’t be more satisfied with the progress of the Group through the success of its international titles foray in the Indian market.”

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