Piyush Sharma, who was Vice-President, Marketing, with Tehelka, has joined Media Transasia recently. He has come on board as CEO and Associate Publisher of Maxim, the men’s magazine that the company will be launching in the Indian market around the end of this year. Sunil Mehra, formerly of India Today and Outlook, has been appointed as Editor.
The Maxim edition in India will be the 30th one globally. Launched 10 years ago, Maxim has a worldwide circulation of 4.1 million and a readership of 210 million.
An MBA, Sharma brings with him an experience of around 13 years across diverse industries ranging from consumer durables, FMCG to IT companies, and has had exposure in various functional domains before joining the media industry.
At Tehelka, Sharma was involved with the publication’s initial advance subscription drive. He had helped create around 15,000 subscribers on the first day of the drive and raised revenue of around Rs 4 crore through mass subscriptions as well as premium subscriptions. He was also instrumental in coming up with certain on-ground innovations, thereby extending the Tehelka brand.
Describing his experience at Tehelka as “very enriching”, Sharma said, “This experience provided me an opportunity to work in the media industry, an opportunity to network at the topmost level.”
On his new role at Media Transasia, Sharma said, “It’s a larger platform, larger canvas. This opportunity will give me greater international exposure and a bigger challenge.”
Media Transasia India is a Delhi-based publication house which brings out titles like ‘Discover India’, ‘Swagat’, ‘Indian Design and Interiors’, and artchitectural magazine ‘A+D’.