Media Transasia recently launched the Indian edition of ‘Better Homes and Gardens’. One of America’s best-known women’s magazines, ‘Better Homes and Gardens’ has been brought to India as part of a licensing agreement with its US publishers Meredith Corporation.
“This agreement is another example of the universal importance of home and family to magazine readers around the world, and ‘Better Homes and Gardens’ is the natural brand to reach them. We are excited to partner with Media Transasia to develop a market-leading service magazine providing ideas and inspiration for women in the world’s second-most populous nation,” said John Zieser, Vice-President, Corporate Development, Meredith Corporation.
Rasina Uberoi, Publishing Director, ‘Better Homes and Gardens’, India, said, “As the leading authority on home and family in the US, ‘Better Homes and Gardens’ will provide unique and compelling content for women in India. We are confident that the magazine will attract strong interest from the advertising community that wants to reach that audience.”
The monthly magazine, essentially targeted at the 28-40 age group, is priced at Rs 100. The Indian edition is brought out by a team headed by Deputy Editor Mridula Sharma and Creative Director Ragini Singh under the overall editorial directorship of Payal Kohli.
Speaking on the changing lifestyles of Indian women, Kohli, Editor-in-Chief of ‘Better Homes and Gardens’, said, “The magazine will be every smart, young, Indian woman’s vibrant, down-to-earth and inspiring guide to everything from up-to-the-moment trends in home decorating and gardening to the best advice on your emotions, family, parenting, health and everyday life starting March this year. With content sourced from the international editions along with localised content, ‘Better Homes and Gardens’ will be the magazine of choice for women who are interested in turning inspiration into reality.”
The launch is accompanied by an advertising blitz across outdoor, print dailies, periodicals, radio, television as well as online.
Media Transasia to launch ‘Better Home & Gardens’ in first quarter of 2007