Top Story


Home >> Media – Print >> Article

Media Transasia launches ‘Better Homes and Gardens’ priced at Rs 100.

Font Size   16
Media Transasia launches ‘Better Homes and Gardens’ priced at Rs 100.

Media Transasia recently launched the Indian edition of ‘Better Homes and Gardens’. One of America’s best-known women’s magazines, ‘Better Homes and Gardens’ has been brought to India as part of a licensing agreement with its US publishers Meredith Corporation.

“This agreement is another example of the universal importance of home and family to magazine readers around the world, and ‘Better Homes and Gardens’ is the natural brand to reach them. We are excited to partner with Media Transasia to develop a market-leading service magazine providing ideas and inspiration for women in the world’s second-most populous nation,” said John Zieser, Vice-President, Corporate Development, Meredith Corporation.

Rasina Uberoi, Publishing Director, ‘Better Homes and Gardens’, India, said, “As the leading authority on home and family in the US, ‘Better Homes and Gardens’ will provide unique and compelling content for women in India. We are confident that the magazine will attract strong interest from the advertising community that wants to reach that audience.”

The monthly magazine, essentially targeted at the 28-40 age group, is priced at Rs 100. The Indian edition is brought out by a team headed by Deputy Editor Mridula Sharma and Creative Director Ragini Singh under the overall editorial directorship of Payal Kohli.

Speaking on the changing lifestyles of Indian women, Kohli, Editor-in-Chief of ‘Better Homes and Gardens’, said, “The magazine will be every smart, young, Indian woman’s vibrant, down-to-earth and inspiring guide to everything from up-to-the-moment trends in home decorating and gardening to the best advice on your emotions, family, parenting, health and everyday life starting March this year. With content sourced from the international editions along with localised content, ‘Better Homes and Gardens’ will be the magazine of choice for women who are interested in turning inspiration into reality.”

The launch is accompanied by an advertising blitz across outdoor, print dailies, periodicals, radio, television as well as online.

Also see:

Media Transasia to launch ‘Better Home & Gardens’ in first quarter of 2007


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video