Media Transasia India, the Indian wing of the Hongkong-based Media Transasia Limited, has shut down its political magazine, 'National Review'. The political monthly, which was launched in September 2003 under the stewardship of then group Editor-in-chief Inderjit Badhwar, has ceased publication from April (the March issue was the last NR edition).
Confirming the closure of National Review, Media Transasia President Raju Sarin told exchange4media that the decision to shut down the magazine was taken in view of continuous losses. "It was too serious a magazine to sustain. Though editorially we were not competing with India Today or Outlook, advertisers were comparing us with these two leading news magazines. We were not getting adequate advertisement support and as a result we were constantly losing money," he said.
According to Sarin, the launch of National Review was more of an experiment by Badhwar, and was a deviation from the core areas of Media Transasia. "Following the closure of National Review, we have now decided to stick to our core areas of travel, leisure and lifestyle. All our existing magazines in this domain - Swagat, Discover India, Golf Style, Architecture + Design, Indian Design & Interiors are doing phenomenally well."
Meanwhile, Sarin disclosed that Media Transasia is preparing to launch two new monthly magazines by the end of the year. Though he refused to divulge any details about the new products, reliable sources in the group claim that one of the magazines will be on entertainment while the other will be a lifestyle product (on the lines of Men's World).
However, before the launch of these new magazines, Media Transasia is planning to relaunch its travel magazine - Discover India. Sarin said that the magazine's content and design are being revamped to make it more contemporary. The new look Discover India is scheduled to hit the stands by August.