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Media is an essential partner in development process: Maneka Sanjay Gandhi

Media is an essential partner in development process: Maneka Sanjay Gandhi

Author | exchange4media News Service | Tuesday, Feb 02,2016 11:52 AM

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Media is an essential partner in development process: Maneka Sanjay Gandhi

All India conference of regional of editors took off at Jaipur with the call to ensure more space in media to reporting of social sector issues.

Inaugurating the conference, Union Minister of Women and Child Development, Maneka Sanjay Gandhi said, “Media is an essential partner in development process. Media takes information about government policies and programmes to the masses. It plays a critical role in providing feedback about the extent of implementation and impact of government schemes. It is also a force in shaping policy making to a large extent.”

Welcoming the editors participating in the conference, Director General, Press Information Bureau, Frank Noronha said, “Media are equal partners in development process and successes of common man in the social sector desires more space in its reporting. More than 70 per cent of the population lives in rural areas, which provides the bulk readership and viewership, hence the role of the regional and language news papers assumes a very great importance.”

He added, “This conference is a sincere attempt to have a better outreach at the last mile through regional Media. It is also part of constants efforts of PIB to increase and strengthen the interface between the policy makers and the media.”

On the occasion an exhibition highlighting Government’s programmes and policies, put up by the Directorate of Advertising and Visual Publicity (DAVP) was also inaugurated by Maneka Sanjay Gandhi. The Exhibition has showcased flagship programmes of the Government in social sectors. 

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