Top Story

e4m_logo.png

Home >> Media – Print >> Article

Media houses, agencies can use IRS 2013 data, rules Bombay High Court

09-May-2014
Font Size   16
Share
Media houses, agencies can use IRS 2013 data, rules Bombay High Court

The Bombay High Court in its ruling on May 8, 2014 allowed media houses and agencies to use the Indian Readership Survey (IRS) 2013 data for marketing and media planning purposes.

The Court was hearing a petition filed by HT Media, which challenged the decision of the RSCI and Media Research Users Council (MRUC) to keep the findings of IRS 2013 in abeyance till the completion of a third-party audit. The decision to conduct an audit was following complaints filed by several media companies regarding the quality of the study and calls for the data to be withdrawn on grounds of flawed methodology.

The Bombay High Court rejected MRUC’s contention that its data cannot be used by subscribers until a third-party audit of the IRS results was completed.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...