McDowell International Brands Ltd (MIBL) is entering the retail business by setting up speciality stores in five metros. The company plans to invest about Rs 20 crores for setting up these outlets which would sell international brands of wines, perfumes, cosmetics and cigars along with other products from the group companies.
McDowell International at present markets international brands of various lifestyle products such as wine, perfumes, cigars and crockery since it was incorporated in 2000. The company markets its products through 30 distributors across West Bengal, Maharashtra, Karnataka, Andhra Pradesh, Delhi and seven north-eastern states. The company is planning to set up these stores by the end of the current year.
The company would focus on big cities for setting up more outlets, while smaller centers would be covered by distributors.
MIBL imports a range of products including premium range perfumes from France, crystalware and bone china from United Kingdom and Germany and cigars from Belgium and Holland.
The major brands under the company's marketing portfolios include B & B cosmetics from Italy, Gosh cosmetics from Denmark and Colibri lighter from United Kingdom.
It will be appointing 45 more distributors in the coming months in order to expand its presence in states such as Uttar Pradesh and Madhya Pradesh.