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McDonald’s, Polaroid join hands to promote products

25-June-2001
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McDonald’s, Polaroid join hands to promote products

In a strategic move, McDonald’s India and instant imaging major Polaroid India have joined hands for a unique joint promotion. The two are going to announce two major joint consumer promotions this week.

Aimed at creating awareness about Polaroid, and simultaneously increase traffic into McDonald’s outlets, the promotions will be carried out in McDonald’s 16 outlets in Delhi and taken forward to Mumbai outlets later.

Polaroid recently entered into the consumer market by launching user- friendly instant cameras for kids and teenagers. At the retail end, the company till now focussed largely on the instant passport photo business.

One of the promos will be linked to McDonald’s Happy Meal where Polaroid will offer gifts, discount coupons, instant pictures and others.

In Delhi alone, McDonald’s sells about 90,000 Happymeals per month. And apparently 15 per cent kids come back to complete the set of toys. With the new scheme, Polaroid expects that at least 10 per cent kids will come for repeat purchases.

The promotion will also be taken forward to McDonald’s Birthday Parties. Under the arrangement, Polaroid will provide its instant Joycam camera, launched recently, free of cost to each outlet. The camera—which costs Rs 3,200—will be used by the food chain to take pictures at birthday parties that it holds for kids.

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