Top Story

e4m_logo.png

Home >> Media – Print >> Article

MaXposure Media in strategic distribution pact with Living Media

03-November-2007
Font Size   16
Share
MaXposure Media in strategic distribution pact with Living Media

MaXposure Media Group, publishers of ‘&’ and ‘Forms’ magazines, has inked a strategic deal with Living Media India Ltd, under which the latter would be the sole distributors for all the titles of MaXposure Media Group.

Vikas Johari, Publisher, MaXposure Media Group, said, “We are delighted to announce the start of our relationship with Living Media India to distribute all our titles across the nation. Being the largest and most professional publishing and distribution company in India, this is an ideal association. We are looking forward to a successful and a long lasting partnership with Living Media.”

“Living Media’s distribution platform would help propel MaXposure’s new and emerging brands like ‘&’ and ‘Forms’ to a higher level of distribution and salience,” said Vivek Gaur, Executive Director-Sales, Living Media India Ltd.

Over the last two years, all titles of the MaXposure Media Group – ‘&’, ‘Forms’, ‘&more’, ‘&teractive’, ‘MaXcom’ and ‘Equator’ – have been designed to complement each other, establishing a differentiation ensuring no competition takeovers. The primary aim is to recognise consumers’ needs and keep abreast of the latest developments and critical information regarding the luxury industry.

Living Media rates highest on product availability, visibility, trade relations, back-end systems and relationship management. The Group publishes and distributes some of India’s most successful brands, including ‘India Today’, ‘Business Today’ and ‘Reader’s Digest’.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited