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MaXposure Media in strategic distribution pact with Living Media

MaXposure Media in strategic distribution pact with Living Media

Author | exchange4media News Service | Saturday, Nov 03,2007 8:04 AM

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MaXposure Media in strategic distribution pact with Living Media

MaXposure Media Group, publishers of ‘&’ and ‘Forms’ magazines, has inked a strategic deal with Living Media India Ltd, under which the latter would be the sole distributors for all the titles of MaXposure Media Group.

Vikas Johari, Publisher, MaXposure Media Group, said, “We are delighted to announce the start of our relationship with Living Media India to distribute all our titles across the nation. Being the largest and most professional publishing and distribution company in India, this is an ideal association. We are looking forward to a successful and a long lasting partnership with Living Media.”

“Living Media’s distribution platform would help propel MaXposure’s new and emerging brands like ‘&’ and ‘Forms’ to a higher level of distribution and salience,” said Vivek Gaur, Executive Director-Sales, Living Media India Ltd.

Over the last two years, all titles of the MaXposure Media Group – ‘&’, ‘Forms’, ‘&more’, ‘&teractive’, ‘MaXcom’ and ‘Equator’ – have been designed to complement each other, establishing a differentiation ensuring no competition takeovers. The primary aim is to recognise consumers’ needs and keep abreast of the latest developments and critical information regarding the luxury industry.

Living Media rates highest on product availability, visibility, trade relations, back-end systems and relationship management. The Group publishes and distributes some of India’s most successful brands, including ‘India Today’, ‘Business Today’ and ‘Reader’s Digest’.

Tags: e4m

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