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MaXposure Media brings Italian hair-fashion magazine ‘Estetica’ to India

MaXposure Media brings Italian hair-fashion magazine ‘Estetica’ to India

Author | exchange4media Mumbai Bureau | Monday, Oct 12,2009 8:15 AM

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MaXposure Media brings Italian hair-fashion magazine ‘Estetica’ to India

MaXposure Media Group has announced the launch of the India edition of ‘Estetica’, one of the leading Italian hair-fashion magazines. ‘Estetica India’ is the magazine’s 25th edition. Priced at Rs 150, the magazine will have an initial print run of 15,000 copies.

‘Estetica India’ will be a quarterly publication and is targeted at the hair and beauty industry, stylists, salons and anyone passionate about hair fashion. The magazine will give readers an insight into the latest from professional hairstyling beauty. ‘Estetica India’ will also feature elements from ‘Estetica Design’, which focuses on design and architecture along with sections on lifestyle and luxury.

Speaking on the launch, Vikas Johari, Publisher, MaXposure Media Group, said, “‘Estetica’ is entering the Indian market at a time when hair has become an important factor of determining one’s style quotient. The fashion forwards actually determine the clothes they wear, the look they sport based on their hairstyle. So far, we’ve looked very seriously at watches, jewellery, gadgets, etc., and now it is time to delve deeper into the relatively under-explored territory of the hair fashion industry.”

Prakash Johari, CEO, MaXposure Media Group, added here, “We are very proud of the alliance between MaXposure and Edizioni and strongly believe that it is the right time for ‘Estetica’ to enter the Indian market. The Indian beauty market is worth more than € 1.1 billion and is rising at 25 per cent per annum, twice as fast as the US and European markets. The market for haircare in India has increased in 2002-07, growing at an average annual rate of 12.8 per cent. India’s large youth population – more than half of the population of 1.1 billion is aged less than 25 years – is likely to be more receptive to international brands and haircare norms.”

“The magazine’s focus is on all that is new in hair fashion and design across the world. Considering that our fashion industry is on the verge of going global, a magazine that caters solely to the purpose of initiating the professionals in the industry to international trends is the right move. ‘Estetica India’ also features industry leaders and trendsetters from India, their views and opinions. Besides, to keep the salon-reader entertained, we’ll also have sections on design and lifestyle,” said Neena Haridas, Editor, MaXposure Media Group.

Roberto Pissimiglia, President and Publisher, Estetica Int’l Network- Edizioni Esav Srl, said, “We were looking forward to having the Indian edition in our international network. And congratulations to MaXposure for joining us. They are a great team of young and dynamic people, who will certainly succeed in making ‘Estetica India’ the leading hair-fashion magazine in India.”

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