Top Story

e4m_logo.png

Home >> Media – Print >> Article

Maxima targets youth segment, to launch H2O range

07-January-2002
Font Size   16
Maxima targets youth segment, to launch H2O range

Maxima Quartz, is all set to add two new sub-brands to tap new consumer segments, namely the kids and youth. The company plans to launch in the month of April, a special range for kids and H2O range targeted at the youth segment.

According to the company sources, the kids watches would be water proof and will be priced between Rs 295 and Rs 400. The product will be aimed at children in the age group of four and five years to 10 and 11 years.

The H2O range, will be more contemporary in design. H2O will be in the price range of Rs 425 and Rs 725 and would cut across socio-economic categories.

The company has set aside Rs 5.5 crores for advertising. The new campaign will break in March this year. The company is also eyeing foreign markets with its competitively priced watches.

The company also plans to increase Maxima Brand Shops to 14 from existing two, to cover metros and other B-category cities.

Maxima launched its plastic waterproof wrist watches in 1996. It currently enjoys 12 per cent share of the Rs 1,400 crore organised wrist watch market in India.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...