Maxim India, the men’s magazine from Media Transasia, is looking at innovative partnerships to reach to its readers. It has associated itself with ‘MegaStructures’, the new season series launched by National Geographic Channel. The magazine has also partnered with Zapak.tv.
Elaborating on the association with Nat Geo, Piyush Sharma, CEO and Publisher, Maxim India, said, “As these series talk about superstructures and also uncover the cogs, gears, bells and whistles that make them work, it will appeal to the target audience of Maxim, which is in the 25-35 age group, has an inquisitive mind to know more and learn all the stops and starts that went into creating these larger than life engineering triumphs. Our association with ‘MegaStructures’ is an appropriate fit for the brand Maxim.”
He added, “We look forward to partnering with other TV series in the future, if there is a right brand fit. Maxim India has always taken an initiative in providing value to its readers and advertisers, whether it is in the form of activities sharing the common ground of interest or facilitating them various options of interactivity.”
Maxim India has also partnered with Reliance ADAG’s gaming portal Zapak.tv, India’s largest. Maxim India will upload wallpapers and videos on this website, which would be easily accessible to Maxim readers worldwide. This alliance will be eventually used to provide integrated brand solutions to common clients.
Sharma explained that Media Transasia India Ltd was taking Maxim to a higher level through strategic alliances, thus adopting a 360-degree approach that included print, TV, events and the Internet.