Top Story

e4m_logo.png

Home >> Media – Print >> Article

Mathrubhumi to roll out an edition from Bahrain in September

14-June-2010
Font Size   16
Share
Mathrubhumi to roll out an edition from Bahrain in September

Close on the heels of launching an edition in Alappuzha, Mathrubhumi, one of Kerala’s leading dailies, is planning to roll out an edition from Bahrain in September 2010.

Speaking to exchange4media, Shreyams Kumar, Director, Electronics Media, Mathrubhumi Printing and Publishing Co, said, “We have a large number of Malayali communities in Bahrain and we hope to do well there. We already have a strong base there and it’s only a matter of strengthening it and expanding it more.”

Mathrubhumi is hopeful of selling a reasonable number copies in Bahrain and plans to monetize the edition in Bahrain through advertisements.

Mathrubhumi launched its 14th edition in Alappuzha on May 30, 2010. Defence Minister AK Antony had dedicated the edition. Mathrubhumi Chairman and Managing Director MP Veerendrakumar presided over the launch function. Opposition leader Oomen Chandy presented a painting depicting Mahatma Gandhi’s visit to Mathrubhumi to the Editor M Kesava Menon.

The company is printing about 90,000 copies for the Alappuzha edition. The new edition is priced at Rs 4, on par with other editions of Mathrubhumi in Kerala. Alappuzha edition is Mathrubhumi’s tenth edition in Kerala. The daily has four editions outside Kerala – Mumbai, Delhi, Chennai and Bangalore.

Mathrubhumi Group is on of the fast growing publishing house. The company entered the world of television and telecasting with a significant production house, MBTV (Mathrubhumi Television), which has been producing Serials and Telefilms of the highest quality. Taking a step into the world of broadcasting, the group has launched FM stations in four major districts of Kerala, namely Thiruvananthapuram, Ernakulam, Thrissur and Kannur.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Basking in the glory of two successful decades, Mindshare wants to keep strengthening its services and focus on DDC- Data, Digital and Content

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years